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PRIVACY POLICY

DeMontfort Fine Art Ltd

We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Who we are

DeMontfort Fine Art Ltd (trading as DeMontfort Fine Art Ltd, Whitewall Galleries, Clarendon Fine Art and Whitewall Atelier Galleries) collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation and we are responsible as the data controller of that personal information for the purposes of those laws.

The personal information we collect and use

Information collected by us

In the course of our relationship with you we collect the following personal information when you provide it to us:

Information collected from other sources

We also obtain personal information from other sources as follows:

Cookies & Similar Technologies

We use cookies (small text files placed on your device) and similar technologies to provide our websites and online services and to help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; provide interest-based advertising; combat fraud; and analyse how our websites and online services are performing.

You have a variety of tools to control cookies, web beacons and similar technologies, including browser controls to block and delete cookies and controls from some third-party analytics service providers to opt out of data collection through web beacons and similar technologies. Your browser and other choices may impact your experiences with our products.

How we use your personal information

We use your personal information for the following purposes:

Who we share your personal information with

We store your data through our Customer Relationship Management (CRM) platform. It is our internal system and the data is held within the European Economic Area.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party except than our interest free credit providers, couriers and/or our artwork insurance providers and only then if you have opted to use these services.

Whether information has to be provided by you, and if so why

The provision of your contact details is required from you to enable us to make orders or agreements with you.

By registering with us in gallery or via our website, we will keep you informed of events and information about our artwork, that we think will be of interest.

How long your personal information will be kept

Reasons we can collect and use your personal information

We hold data if you have provided your information to a member of staff in gallery or have filled out an online form.

We rely on the legitimate interest as the lawful basis on which we collect and use your personal data.

Your rights

Under the General Data Protection Regulation you have a number of important rights. In summary, those include rights to:

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please fill in our Data Subject Access Request Form and return to the contact details in the ‘How to contact us’ below.

If you would like to unsubscribe from any mailing list, please contact privacy@dmfa.co.uk or write to us at Privacy, DeMontfort Fine Art Ltd, DeMontfort House, Europa Way, Lichfield, Staffordshire, WS14 9NW. It may take several working days for this to take place.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner, who may be contacted at https://ico.org.uk/concerns/ or via telephone at 0303 123 1113.

Changes to this privacy notice

This privacy notice was published in April 2018.

We may change this privacy notice from time to time. When we do, we will inform you by posting the updated version at www.demontfortfineart.co.uk/privacypolicy and summarising key amendments.

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you. If you wish to contact us, please send an email to privacy@dmfa.co.uk or write to Privacy, DeMontfort Fine Art Ltd, DeMontfort House, Europa Way, Lichfield, Staffordshire, WS14 9NW.

Download Data Subject Access Request Form